How to reduce image file size without losing quality
Large images are the number-one reason web pages load slowly. Compressing them improves Core Web Vitals, SEO rankings and conversion rates, and makes photos easier to share by email or upload to online forms.
This tool uses lossy compression tuned to human perception: it removes detail your eyes cannot see, typically cutting file size by 60–90% while the image looks the same. For graphics that must stay pixel-perfect, enable lossless PNG.
Choosing the right format matters as much as the quality setting. Modern formats like WebP and AVIF are often 30–50% smaller than JPG at the same visual quality.
Supported formats at a glance
| Format | Best for | Tip |
|---|---|---|
| JPG / JPEG | Photos | Quality 70–85 is visually lossless for most photos. |
| PNG | Logos, screenshots, transparency | Colour reduction gives 50–80% savings. |
| WebP | Websites | Supports transparency and is smaller than JPG. |
| AVIF | Websites, maximum savings | Best compression available today. |
| HEIC / HEIF | iPhone photos | Convert to JPG for universal compatibility. |
| GIF, BMP, TIFF, ICO | Legacy files | Converted to a modern, much smaller format. |
| SVG | Vector graphics | Minified without changing the vector. |
Pro tips
- Resize before sharing: a 12-megapixel phone photo is 4000 px wide — most screens need 1920 px or less.
- For websites, use WebP or AVIF; for maximum compatibility (email, older software), use JPG.
- Remove metadata before posting photos publicly — it can reveal the exact GPS location where the picture was taken.
- Use the before/after view at 100% zoom to check faces, text and fine details.